What a SEO Professional should know

To be a good SEO you need to know a lot of things and to be a professional SEO you need to know them well. I sometimes see people calling themselves “SEO Experts” looking to make a quick buck …

Let’s just list the things I consider that a good SEO must know:

HTML

As an SEO, knowing HTML is a must. You need to see and understand how the search engines are reading the source code of the web pages. If you can produce nice web sites in Notepad and type HTML without looking at the keyboard then it’s good enough

CSS

You don’t need to be a CSS-expert but you need to know all the basics fluently. Tasks can include transforming a JS menu to a CSS menu. Styling heading tags is a daily routine.

Web Design / Web Development

You should be able to produce nice web sites from scratch without help. At least a basic knowledge is needed and you can outsource the design tasks and use CMS‘es for your or your clients sites. To be honest, I myself suck at graphics. That’s the major reason why there are no images on this site. But you don’t really need graphics in your SEO work.

How search engines work

You need to know how search engines rank pages. That’s a simple sentence but you need to observe, study and test until you know and have a good grasp on how it works. It is a plus if you also know the differences between the major search engines in their ranking algorithms.

Keyword Research

You need to know how to find the best keywords by looking at popularity, competitiveness and relevance. This includes working with KEI.

Trust with Google

A basic understanding is required on what the sandbox is (a kind of filter) and is not (penalty for all new sites) and you need to know some basic things on how a site can gain more trust (trusted links etc.).

Knowing and understanding on-page factors

When you review or build a site you should have a checklist to tick off all the on-page factors . You should also know which CMSes are the best to use for different purposes.

Ability to write and craft link baits

A good SEO is a also a good writer. If you cannot write you cannot improve a web sites copy, make good guides, articles and other good content which serves as link baits. A good writer can get links much more easily and if you despise writing perhaps you should look for another job.

Basic knowledge of the social networks

With link baits you work with social networks (digg, reddit, furl, del.icio.us, netscape etc.) and you need to know the basics on how they work so that you can use them.

Links

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